PPR's business strategy is forward-looking, seizing new opportunities and relying on innovation and change.

As PPR grows globally, the Group aims to become a leader in the Luxury and Sport & lifestyle markets with a portfolio of highly recognized international brands focusing on apparel and accessories.

All of PPR’s companies maintain the same values and concerns for quality and responsibility as set forth in PPR’s Code of Business Practices. The Group is committed to corporate and social responsibility, which constitutes a genuine business opportunity that can generate innovation and reduce costs. Moreover, the Group places a high value on ethical and environmentally sustainable business practices and philanthropic efforts.