Brioni was founded in Rome in 1945 and immediately developed strong international appeal. Today the group includes 77 boutiques worldwide, ready to meet the needs of the most sophisticated customer, in addition to 500 wholesale outlets around the world.
In 66 years of history it has invented concepts and events such as the men's defilé and the trunk show, the prêt-couture and the industrial made-to-measure. It has brought Italian style to every corner of the globe, meeting each region's need for modern dress that respects the key elements of its cultural tradition. This wonderful heritage is not static, but is more like an immense library, constantly enriched with new knowledge and experience, within a company culture that encourages research and development.
The detailed chronicling of its history, the investment into its own tailoring school and the almost religious repetition of many of its procedures ensures, rather, like the genetic make-up of any living organism, that this heritage is passed on from generation to generation within the company.
The Luxury Institute of New York has named Brioni as the most prestigious men’s fashion luxury brand in America in 2011. The record has already been reached in 2007. Brioni continues to guarantee excellence in tailoring that makes its wearers “one of a kind.”